When it comes to YouTube marketing, there are many analytical metrics that can be tracked. These metrics provide us with in-depth information about the quality of our YouTube marketing and what is wrong with us. However, more often than not we tend to pay special attention to a multitude of available settings. It might sound like the right and smart thing to do, but it doesn’t have to be.
The analysis of your performance and your marketing campaigns is crucial; however, doing it smartly is the key here. A few or more rewarding and insightful steps than others. If you want to understand your YouTube marketing efforts better and improve them in depth, here are the most important metrics that really matter more than the rest.
1. Watch the time
A fairly straightforward and straightforward metric, companies often tend to think of view time as a trivial metric. Watch time is the total time in minutes viewers spent watching the content of your video. The longer you keep viewers on your video and channel (and therefore on YouTube), the more YouTube will grow your channel in search results. So if your viewing time is drastically decreasing, focus on creating more engaging content that people want to watch until the end.
2. Average percentage of views
Viewers don’t always watch the entire video unless it is very engaging and fun. Average% viewed refers to the percentage of each of your videos that viewers watch before abandoning the video. This can give you good insight into the areas where your videos are lacking in engaging content. For, for example. If most of your videos are dropped within the first 5 minutes, you might want to consider making better openings for the videos.
What makes great and engaging video content? Something the public comes back to see over and over. Stimulus measures let you know the exact number of times your audience has reviewed a video or certain parts of the video. This metric lets you know that your videos are engaging and are getting the audience’s attention. Buy youtube subscribers. The number of re-views of very specific portions of your videos can also give you a basis on which to base your future video campaigns. If the audience likes a particular part more than the rest, chances are they will want to watch it in future videos as well.
4. Sources of traffic
Your audience doesn’t need to access your YouTube videos just through YouTube search. Viewers are often drawn to your YouTube channel due to other social media platforms like Instagram, Facebook, or even Google search. By identifying and understanding your traffic sources, you can know which section of the audience likes your content. For, for example. If a large portion of your YouTube audience comes from Instagram, you might want to step up your Instagram engagement efforts further.