The use of different media tools for educational purposes is associated with an interesting controversy about the possibilities and limitations they have in teaching. The resulting debates analyze, and studies have been building a theorization in recent decades that must be considered in order to respond not only to the questions posed by economic, political, and cultural changes but also and above all, to their incidence in teaching situations, characterized by being complex, diverse, changing and unique. Precisely, this uniqueness is one of the ideas and arguments that help to understand that there are no general norms or criteria that guide the user to be made in schools of media such as radio, TV, press, etc.

Education And Media

Two possibilities of using the media in education are contemplated. The first is related to the preparation for participation, that is, the need for literacy. The second refers to the development of materials based on other existing documents, or the development of their own and original production of materials (press, radio programs, video documents, etc.)

Some Of The Assumptions In Which They Coincide Are:

Textual (short press news), visual (magazine advertising posters, press photos …) and audiovisual materials (television advertisements …) must come from the social and cultural context of the center where they are to be used for instructive, in this way the understanding of them will be favored and will facilitate interaction between students.

Such material support will allow knowing the visual elements (color, shapes …) in the narrative contexts that exist in the social environment of the students who are the object of teaching.

Said materials will be selected by the teaching staff, mothers, and fathers based on the relationship they had with the audiovisual media.

This volume is based on the idea, we believe that it is hardly debatable, that the ubiquity of digital technologies and the media in our daily lives forces us to think in a more creative way about the relationships and interactions between communication and learning. The traditional reflection on education in relation to the media is being amplified by the evidence that the Internet, of course, but also video games, the multitude of digital cameras, integrated or not in mobile phones, or smartphones themselves have become essential tools used by young and old to communicate, consume or create knowledge. 

Advertising is without more, an exchange of information, which occurs between the company and the consumer. Advertising is used in many ways by companies, the most common ways to use advertising are to advertise a new product, to share data about the product, to issue promotions, to inform about new points of sale, new services, promotions or simply to strengthen the corporate image of the brand, product or company.

Advertising In Electronic Media

Today we are increasingly immersed in the phenomenon of globalization, which has brought about a great technological revolution. The media have been undergoing changes, today there are more incredible ways to reach consumers with the message.

Companies have been adopting new forms of communication with their customers. Many media are no longer traditional, today, the inclusion of electronic media in advertising is on the rise, some of the most important are television, radio, the internet, cell phones, etc.

There are those who turn marketing into a social phenomenon and a whole culture for those who are passionate about its secrets, trends, and concepts.

Advertising In Print Media

In this type of advertising, companies use printed media physically, as the name implies, they are those media that the consumer has in their hands and can take a look and a quick read to find out about something.

In this type of advertising, the best-known media are newspapers, magazines, brochures, brochures, sheets of paper, etc.

At present, the printed media are less in demand since there is a boom in the use of electronic media, this due to the fact that electronic media have a greater reach. Today large corporations allocate more resources to the mass media than to the print media.

Among The Most Prominent, We Have:

  • Newspapers
  • Journals
  • Posters

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