Each social network has its own tools and prospecting elements, so we will make an approach to how to prospect in the most important networks.

The first thing is to know who your Buyer Persona is, that is, to know who and how your ideal customer is.

This will help identify the social profiles to contact.

You should also know that prospecting is an ongoing action that needs to be tackled every day.

It is recommended to set a daily goal, for example 3 a day in each network.

Thus, little by little, you will see how your community is growing and enriching itself with their contributions.

Here are some brief guidelines on how to prospect leads on the most common networks.

›How to prospect on Facebook?

1- Identify the topics, products, concepts, keywords or phrases  by which you think you can locate your client.

2.- Write these phrases in the search box .

3.- From the results, identify the profiles and pages of companies that you consider most interesting and follow them.

4.- Identify the groups that your audience can be in and join.

5.- Share with your followers some of the publications of the prospects.

6.- Talk and publish in those Facebook groups where your target audience is.

With these actions, you will gain the attention of those prospects that interest you and will encourage them to advance, if necessary, in their purchasing processes.

Example:

If your target is SMEs, enter that word in the search box and the tool offers you a series of groups with that name.

Analyze them and join those that you consider most interesting.

How to prospect on Twitter?

1.- Identify the topics, products, concepts,

keywords or phrases by which you think you can locate your client.

2.- Write these phrases in the search box .

3.- From the results, identify the Twitter profiles that you consider the most interesting. Follow them!

4.- Save the search, it may be interesting to repeat it every X time.

5.- Create a Twitter list with the name “ Prospects ” or “ Potential Clients ” and add to that list the new profiles that you have decided to follow.

6.- Enter this list every day, observe the content that your prospects publish and retweet what you consider interesting.

Example:

If civil engineering is within the target of clients, I can use “tunnels” as a keyword and I will see which companies talk about tunnel construction, thus being able to detect some engineering that talks about this topic.

How to prospect on LinkedIn?

In LinkedIn the process is very similar to that of Facebook since the target audience can be presented in three formats:

  • Personal profiles
  • Company Pages
  • Groups

Therefore, one of the ways to search for potential customers on LinkedIn is the following:

1.- Identify the topics, products, concepts, keywords or phrases  by which you think you can locate your client.

2.- Write these phrases in the search box .

3.- From the results, identify the profiles  that you consider most interesting. Invite them to contact!

4.- Identify the most interesting company pages and follow them.

5.- Identify the groups in which your audience can be. Join them!

6.- Interact with the contents of the prospects, adding comments or contents that are relevant.

7.- Talk and publish in those LinkedIn groups where your target audience is, to show your audience your knowledge of the sector, products, etc.

How to prospect on Instagram?

To prospect on Instagram we will use the tags or Hashtag.

1.- Identify the topics, products, concepts, keywords or phrases  by which you think you can locate your client.

2.- Identify the hashtags related to those topics or to your target sectors.

3.- Write the hashtags in the search box and analyze them.

4.- Follow the hashtags that you consider most interesting and identify which profiles publish on that topic.

5.- Follow the profiles that you consider most relevant.

6.- Interact with the contents of the prospects, adding comments or contents that are relevant.

7.- Comment on the publications or stories of the prospects

8.- Publish content with the hashtags that you have identified as relevant.

Example:

A garden center that sells flowers and gardening material to professionals in the sector and to the general public, will publish content with hashtags such as: #photooftheday,  #instaplants, #primavera or #plantas, which are hashtags, they have thousands of followers and a wide impact .

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