Google Ads have an average cost per click between $1 and $2 on the Search Network. Display Ads have a CPC under $1. Google Adwords and Bing Adwords have the most expensive keywords, which cost $50 or more per click.
How do you define a high cost per click?
Your target ROI determines what a good cost-per-click is. An acquisition cost of 20%, or a 5:1 ratio of revenue to ad cost, would be appropriate for most businesses. To determine your campaign’s target cost-per-click, use the formulas provided above.
Why did Google ads charge me $50?
You will be charged immediately once you have run enough ads to reach $50 in costs, regardless of when you last paid. Therefore, if you reached $50 in payments on October 7, and you were last charged on October 1, then you will be charged on October 7.
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