Google Ads have an average cost per click between $1 and $2 on the Search Network. Display Ads have a CPC under $1. Google Adwords and Bing Adwords have the most expensive keywords, which cost $50 or more per click.
How do you define a high cost per click?

Your target ROI determines what a good cost-per-click is. An acquisition cost of 20%, or a 5:1 ratio of revenue to ad cost, would be appropriate for most businesses. To determine your campaign’s target cost-per-click, use the formulas provided above.

Why did Google ads charge me $50?
  You will be charged immediately once you have run enough ads to reach $50 in costs, regardless of when you last paid. Therefore, if you reached $50 in payments on October 7, and you were last charged on October 1, then you will be charged on October 7.
Here are 20 more questions that are related to those above or you can find your questions on this website:

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