The world of YouTube marketing is constantly changing. Video formats, trends and challenges change as fast as the seasons, and it’s now more crucial than ever that brands and content creators are aware of, if not predict, the latest trends.
Docuseries is one of those trends that is set to take YouTube by storm and has already become extremely popular. Simply put, docuseries are a series of videos that are shot and produced in a documentary style. They often tell or follow a story, whether it’s a biography or a certain topic or event.
Instead of posting the videos all at once, they are posted gradually. While some channels post one video every week, some may also post two or three a week. It depends on how many videos are in your series, as well as your timeline.
Why are docu-series so popular?
Not only companies, but also well-known celebrities and influencers have already taken the docuseries bandwagon. These include singers Justin Bieber and Ariana Grande, as well as popular YouTubers Shane Dawson and Jeffree Starr.
What is it that makes these gradually released videos so popular with viewers? Why don’t people seem to have enough? One reason could be that docuseries create anticipation and excitement. After watching an episode, you want to know what exciting new information the next video will reveal, but you have to wait several days to find out. It keeps you hooked – just like watching your favorite TV show.
This segmental nature of docuseries makes them an effective video content format to engage your viewers not only now, but for the future as well. You give your viewers something to look forward to, which gets them talking about your brand and what you have to offer. Also, it’s a great way to create a brand impression on your audience as they are repeatedly exposed to your brand in just a few days.
Tips for creating docu-series
Since January 2019, Google search interest in docuseries has increased tenfold, according to financesonline.com. With already impressive performance and results and a bright future, your business can also reap the benefits of docuseries for your YouTube marketing. Here’s how:
Tell a story that matters to you
A documentary series is a big project that is not a walk in the park, which is why it is so crucial that you choose a topic or a story that you are truly passionate about. If you’re not interested in the topic of your documentary series, you’re not going to create high-quality, value-driven content, and your audience will see through it.
Always have primary sources for your content
Whatever your topic, it’s always good to have primary sources in your docu-series. These are usually interviews with people related to the topic you are pursuing. It helps make your content more legitimate, compelling, and engaging. Make sure your topics are reliable and trustworthy.
Always be open to sponsors
If you are lucky enough to find sponsors for your docuseries, don’t hesitate to accept help. However, that doesn’t mean you have to sit down and wait for the sponsorship to fall on your lap. Once you’ve released videos and build enough interest in your docuseries, you’re more likely to have sponsorship offers coming up.