Most of you B2B brand owners may think of YouTube as just a platform for sharing video clips. True, but there is also more. Most of you might not know that YouTube is the second largest search engine after, of course, its owner Google. It has more than 2 billion users worldwide, and about 73% of adults in the United States have one. Additionally, 62% of businesses use YouTube for various activities.
With YouTube taking the marketing scenario for B2B marketers by storm, it’s time you got to know some key trends to get the most out of the platform. Discover them here:
The rise of how-to videos
While this isn’t a new trend, it has certainly become crucial for B2B marketers to create how-to videos to share valuable tutorials with the audience. Google has also tweaked its algorithms to push these videos higher on its SERP. These videos focus more on teaching how to apply a solution rather than selling the solution.
Believe it or not, these types of videos are also changing the customer support services that brands provide. They address common concerns people have about a product or service, reducing the burden on your support team to do the same.
360 degree videos for a full view
Another genre of YouTube videos that is gaining traction in the B2B marketing industry these days is 360 degree videos. The advent of these videos has changed the way B2B brands present their products to their consumers. It is no longer about video content that is just click-to-play formats.
With device screens becoming more flexible and new features coming to them, these videos are becoming a powerful tool for brand promotion. Consumers can now move content, interact with it, and have an immersive experience like never before.
Daily routine videos to keep the audience in the moment
While this may sound like a whole new thing to B2B brands, morning and night routine videos are getting very popular these days. In fact, they are growing up without any sign of backsliding. These types of video content are customized to keep viewers enthralled. They turn out to be very different from other types of storytelling videos, as they focus on daily and instant rituals.
These videos are proving to be very beneficial for B2B brands as they keep viewers up to date with everything that is happening on the other side. They keep viewers hooked on the brand and keep them informed of any small to big changes that may influence their perception of the brand.
Live streaming to create better connections
Storytelling has always been an effective way to wow audiences. A better way for B2B brands to do this is to take advantage of YouTube Live. Live streaming is a great way to create a positive brand impression. When you go live on YouTube, your brand comes across as more trusted and authentic. It forms an interactive first-person channel between you and your viewers, allowing them to connect with you in real time.
Whether it’s a product launch event, an important conference, or a live demo of a product or service, YouTube Live is the best channel to use to cover such moments. important. Additionally, you can capture behind-the-scenes moments on YouTube Live to show off the fun side of your brand.
The above are just a few of the many trends that you, as a B2B brand owner, should note when using YouTube. But, no matter what, you should always remember that your YouTube video content should be comparable and add value to your viewers. The platform is compelling, so make sure you align your marketing strategies with these trends to get the maximum benefit from them.