How much do Google Ads usually cost?

Google Ads have an average cost per click between $1 and $2 on the Search Network. Display Ads have a CPC under $1. Google Adwords and Bing Adwords have the most expensive keywords, which cost $50 or more per click.
How do you define a high cost per click?

Your target ROI determines what a good cost-per-click is. An acquisition …

How do I use Upper Funnel advertising on YouTube?

The truth is, video is poised to guide the future of marketing. Marketers around the world now do not rely on any other social media platform except YouTube for their video marketing campaigns. In 2019, the video streaming platform generated advertising revenue of around USD 15.15 Million worldwide, which was around 9.4% of Google’s total annual revenue.

If you are …