How much do Google Ads usually cost?

Google Ads have an average cost per click between $1 and $2 on the Search Network. Display Ads have a CPC under $1. Google Adwords and Bing Adwords have the most expensive keywords, which cost $50 or more per click.
How do you define a high cost per click?

Your target ROI determines what a good cost-per-click is. An acquisition …