Archive

 

 

 

Good Reasons To Enjoy Facebook

Here there are some good reasons which aim to present to you the various challenges of Facebook and the interest of using it in a professional context.

You will understand that the question to ask yourself is no longer whether to go to Facebook … but to ask yourself when you are going to create your page.

  • Your customers are already using Facebook

2/3 of the public have left the school system.

55% are women.

The strongest increase in subscribers concerns those over 35.

Think again, this is not the robot portrait of your customers, but it is indeed the characteristics of regular Facebook users. Limiting the phenomenon to “a tool for young people talking about their last night” would therefore be a mistake.

  • You can use your Facebook page as an information and promotion tool

Facebook is the social network that will allow you to build the largest, most visual, and most interactive environment there is. Indeed, on a Facebook “page”, the possibilities are multiple and each account has:

– an information sheet on which you can give information about your institute/spa, your services, your services, your team, your opening hours, your contact details … This page is very important if you do not have a website for example, because it allows you to be visible to Internet users. Otherwise, it can play the role of the relay by inserting a link to the site,

– a photo space where you can place images of your institute/spa, your products, the team, or videos to present the place and the treatments,

– a “wall” to discuss with people who follow you and announce special events, launches of treatments or products, offers of the month …,

– customizable options in which you can place … whatever you want!

Everything is there so that you can conduct your promotional campaign efficiently and attractively!

  • You can chat on Facebook

The advantage of a social network like Facebook is its interactivity. Indeed, you can chat live with your interlocutors, launch debates, share videos or links, comment on a thousand and one contents … all this while having the photo, first name, and last name of the person in front of you with who you “dialogue” with. 

  • Facebook allows you to know your customers better

As a marketing enthusiast, you know of course that knowing your customers and meeting their expectations are the keys to success.

On the social network, this task will be extremely simplified for you. Indeed, the details on the members’ files allow you to quickly know who your fans are and to have access to very useful information in terms of marketing: age group, geographical origin, centers of interest … This will allow you to better target your offers later.

On the other hand, Facebook allows you to be closer to your customers. Indeed, by listening to his comments, you can know what is working or not and thus find areas for improvement.

Ranking signals are data points that inform the behavior of a given user, but also that of all other users of the platform. Example: Are users sharing this post with their friends? How often do you like your boss’ posts? What about your mother’s? Do you often watch live videos? What is your favorite Facebook group? In theory, how many posts do you see right now? Are they recent?

In short, you have understood the principle. Did you love this video of a baby puma? Note that before showing it to you, the algorithm took into account a multitude of factors.

Facebook Reports Three Main Categories Of Ranking Signals:

  • The people with whom the user generally interacts
  • The type of media of the post (video, link, photo, etc.)
  • The popularity of the publication

Media In Education

The use of different media tools for educational purposes is associated with an interesting controversy about the possibilities and limitations they have in teaching. The resulting debates analyze, and studies have been building a theorization in recent decades that must be considered in order to respond not only to the questions posed by economic, political, and cultural changes but also and above all, to their incidence in teaching situations, characterized by being complex, diverse, changing and unique. Precisely, this uniqueness is one of the ideas and arguments that help to understand that there are no general norms or criteria that guide the user to be made in schools of media such as radio, TV, press, etc.

Education And Media

Two possibilities of using the media in education are contemplated. The first is related to the preparation for participation, that is, the need for literacy. The second refers to the development of materials based on other existing documents, or the development of their own and original production of materials (press, radio programs, video documents, etc.)

Some Of The Assumptions In Which They Coincide Are:

Textual (short press news), visual (magazine advertising posters, press photos …) and audiovisual materials (television advertisements …) must come from the social and cultural context of the center where they are to be used for instructive, in this way the understanding of them will be favored and will facilitate interaction between students.

Such material support will allow knowing the visual elements (color, shapes …) in the narrative contexts that exist in the social environment of the students who are the object of teaching.

Said materials will be selected by the teaching staff, mothers, and fathers based on the relationship they had with the audiovisual media.

This volume is based on the idea, we believe that it is hardly debatable, that the ubiquity of digital technologies and the media in our daily lives forces us to think in a more creative way about the relationships and interactions between communication and learning. The traditional reflection on education in relation to the media is being amplified by the evidence that the Internet, of course, but also video games, the multitude of digital cameras, integrated or not in mobile phones, or smartphones themselves have become essential tools used by young and old to communicate, consume or create knowledge. 

Advertising is without more, an exchange of information, which occurs between the company and the consumer. Advertising is used in many ways by companies, the most common ways to use advertising are to advertise a new product, to share data about the product, to issue promotions, to inform about new points of sale, new services, promotions or simply to strengthen the corporate image of the brand, product or company.

Advertising In Electronic Media

Today we are increasingly immersed in the phenomenon of globalization, which has brought about a great technological revolution. The media have been undergoing changes, today there are more incredible ways to reach consumers with the message.

Companies have been adopting new forms of communication with their customers. Many media are no longer traditional, today, the inclusion of electronic media in advertising is on the rise, some of the most important are television, radio, the internet, cell phones, etc.

There are those who turn marketing into a social phenomenon and a whole culture for those who are passionate about its secrets, trends, and concepts.

Advertising In Print Media

In this type of advertising, companies use printed media physically, as the name implies, they are those media that the consumer has in their hands and can take a look and a quick read to find out about something.

In this type of advertising, the best-known media are newspapers, magazines, brochures, brochures, sheets of paper, etc.

At present, the printed media are less in demand since there is a boom in the use of electronic media, this due to the fact that electronic media have a greater reach. Today large corporations allocate more resources to the mass media than to the print media.

Among The Most Prominent, We Have:

  • Newspapers
  • Journals
  • Posters

Metrics for YouTube Analytics that really matter

When it comes to YouTube marketing, there are many analytical metrics that can be tracked. These metrics provide us with in-depth information about the quality of our YouTube marketing and what is wrong with us. However, more often than not we tend to pay special attention to a multitude of available settings. It might sound like the right and smart thing to do, but it doesn’t have to be.

The analysis of your performance and your marketing campaigns is crucial; however, doing it smartly is the key here. A few or more rewarding and insightful steps than others. If you want to understand your YouTube marketing efforts better and improve them in depth, here are the most important metrics that really matter more than the rest.

1. Watch the time

A fairly straightforward and straightforward metric, companies often tend to think of view time as a trivial metric. Watch time is the total time in minutes viewers spent watching the content of your video. The longer you keep viewers on your video and channel (and therefore on YouTube), the more YouTube will grow your channel in search results. So if your viewing time is drastically decreasing, focus on creating more engaging content that people want to watch until the end.

2. Average percentage of views

Viewers don’t always watch the entire video unless it is very engaging and fun. Average% viewed refers to the percentage of each of your videos that viewers watch before abandoning the video. This can give you good insight into the areas where your videos are lacking in engaging content. For, for example. If most of your videos are dropped within the first 5 minutes, you might want to consider making better openings for the videos.

3. Re-watches

What makes great and engaging video content? Something the public comes back to see over and over. Stimulus measures let you know the exact number of times your audience has reviewed a video or certain parts of the video. This metric lets you know that your videos are engaging and are getting the audience’s attention. Buy youtube subscribers. The number of re-views of very specific portions of your videos can also give you a basis on which to base your future video campaigns. If the audience likes a particular part more than the rest, chances are they will want to watch it in future videos as well.

4. Sources of traffic

Your audience doesn’t need to access your YouTube videos just through YouTube search. Viewers are often drawn to your YouTube channel due to other social media platforms like Instagram, Facebook, or even Google search. By identifying and understanding your traffic sources, you can know which section of the audience likes your content. For, for example. If a large portion of your YouTube audience comes from Instagram, you might want to step up your Instagram engagement efforts further.